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Street campaigns in Germany

Logo https://story.goethe.de/street-campaigns-in-germany

Intro

Street campaigning is a kind of regulars’ table for democracy, like the ones you find in German bars and pubs. Even these days, in the age of social media, no election campaign can make it without the harsh charm of the public space: posters on lamp posts, information stands in shopping malls, colourful flyers and campaign promotions.

All over the place people are discussing, quarrelling, arguing and being recruited – and we owe all this to the tremendous commitment of many of the campaigners. They spend their free weekends on a draughty information stand, distributing flowers, selling ice cream and pasting posters.

A look behind the scenes of street campaigning in Bavaria and Berlin.

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Kleistern für die Kanzlerin

A day of campaigning in the streets actually begins the evening before. Every election campaign uses posters to advertise the party: at the side of the roads, on market squares, on information stands. They seem to just pop up overnight to let us know – it is election time again!

What we are not aware of – behind every poster there is a lot of work. On a Tuesday, after work, the members of the CSU party’s local branch in Vaterstetten meet on a farm, about half an hour’s drive from Munich. That is where the freshly printed election posters are stored, ready to be put into action. From the wooden hinged frames to the glue to assembling the display – they do everything themselves in Vaterstetten.

Posters and People – The CSU and its election campaigners.
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Pasting Posters for the Chancellor

When it comes to placarding, it is clear just how well coordinated the election campaign team is. The CSU in Vaterstetten has planned to do 70 posters in one evening.

Benedikt Weber, CSU

Some find that the CSU is an old men’s party, but Benedikt Weber is 29 and has just finished his studies. What inspired him to work in an election campaign?

A Bavarian Speciality – The CSU

Federal Chancellor Angela Merkel is the best-known face of the CDU and again the party’s top candidate in this election. In Bavaria, however, the people cannot vote for the CDU, only for the CSU (Christian Social Union) – and the CSU is only up for election in Bavaria. Actually, the CDU and CSU are two different parties, but they form a joint parliamentary group in the German parliament. That is why Angela Merkel is also the chancellor candidate of the CSU.
The CSU was founded in 1945, just after the Second World War. It has been represented in the German parliament since the first Bundestag election in 1949. “Our basic values,” as the CSU says of itself, “are derived from the Christian view of humanity.”

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Possibly record-breaking! In an hour and a half, members of the CSU branch in Vaterstetten pasted 70 posters. Chancellor Angela Merkel can be seen on ten of them. But most often – and most preferably – they placarded their direct candidate, their favourite, Andreas Lenz.

When the pasted posters have dried, they are taken to the streets. In half an hour, two campaigners put 15 posters into position all over an entire district, taking two minutes per poster, including journey time and assembly – might also be another record!

Let the election begin!





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Die Linke

“I am not a communist,” says a passer-by, when Walter Schoofs offers him the party newspaper of Die Linke (The Left Party). “Me, neither,” replies Walter Schoofs, laughing. What is the best way to react in those situations? “Just be friendly. I accept other people’s opinions, it’s just that I want to convince them of my opinion.” Walter Schoofs is a left-winger with a sense of humour.

And he has been politically active ever since he can remember. Earlier in a trade union, a member of Die Linke right from the start. In this election campaign, he has been active on every information stand in the South of Munich – that is what he likes best. At the ripe old age of 72 he is not particularly interested in having a function or a political office. “I like campaigning on the streets and talking to the people.”

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Die Linke

“We believe in the humanitarian dream,” writes Die Linke about itself, “that a better world is possible.” It is currently the youngest party in the Bundestag - but nevertheless can still look back over a long history. Die Linke was formed in 2007 when the West German party, WASG (Electoral Alternative for Labour and Social Justice), merged with the East German PDS (Party of Democratic Socialism). The PDS was the successor of the German Democratic Republic’s state party. Die Linke has two chairpersons – it is often one man and one woman, one from West Germany and one from the East.

Well Stocked

Every election campaign also requires a range of so-called give-aways. Die Linke has a large – and creative – selection.

Not Afraid of Discussions

Not everyone wants to speak with the four campaigners from the party’s local branch in the South of Munich - and that is the one thing the campaigners would really like, because, “We are the ones you can really discuss things with!”

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A successful day in the election campaign is for Walter Schoofs not necessarily a day, when he gets people to join Die Linke. He is happy if he can simply exchange ideas with people about their concerns. “Of course, it’s much more fun when the weather is nice,” says Walter Schoofs. Then the passers-by enjoy taking the time for a chat.

Today the campaigners are not so lucky with the weather. It has started to rain, the newspapers are getting wet and the wind is blowing the leaflets off the table. So they are going to call it a day and finish earlier – after all, there is still enough time before election day for a lot more info stands.
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The AfD

On this Saturday morning the AfD is campaigning on the north-eastern outskirts of Berlin, in a place called Buch. One particular issue is important to the party campaigners – the limitation of immigration. Not many people drop by their campaign stand on this cool and windy morning, but the remote campaign location was chosen deliberately.

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Markus Egg, AfD

For Egg, professor of English Studies at Berlin’s Humboldt University, it was the financial crisis that prompted him to join the AfD. “Disastrous mistakes were made and there was no opposition from the established parties in the Bundestag. I wanted to get involved. There is no place for politics at the university, not even in my seminars. I would like to have sensible politics that would manage to bring people's interests into harmony with the interests of the world and with a healthy dose of common sense.”



The AfD

The Alternative for Germany party was founded in Berlin in 2013 and was originally a Euro-sceptical and right-wing liberal party. In the meantime, it is has taken a right-wing populist to right-wing radical position on the political spectrum. The party’s chairpersons are Frauke Petry and Jörg Meuthen.


Olaf Busch, AfD

The father of three says – everyone is entitled to their own opinion.



I vote for them, I don’t vote for them...

These passers-by all have their very own opinion about the AfD. Click here to find out more!

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The roses distributed by the AfD made some passers-by smile, but otherwise it is frustrated, angry or anxious people who drop by the AfD stand in order to talk about the mistakes of the “established parties”. Anyone who stops here for a discussion, usually stays longer.


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The Free Democrats

In this election the FDP wants to do things differently – “Denken wir neu” (Time for a Re-think) is the slogan. After the Free Democrats did not make it into the Bundestag in 2013, they now want to project a new image.

It is Sunday trading on Berlin’s Alexanderplatz and the women campaigning there, despite the rain, have decided to adopt an unusual approach – to make the passers-by more aware of data protection – an important program point of the party – some of them have even turned into spies.





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The FDP Strategy

The “Espionage Campaign” in Pictures

The FDP

The FDP was represented in the Bundestag from 1949 to 2013 without any breaks and participated in many governments. However, by 2011 the popularity of the party had already declined and it started to suffer losses in many of the regional state elections. One of the central points on the FDP’s agenda is the demand that the state should protect the individual freedom of its citizens.



A Battler for Values – Florence Mahwera, FDP

Her heart, says campaigner, Florence Mahwera, has been beating for the FDP for a long time. Here she tells you why.


Young, Liberal – Tara, FPD

... and on a Sunday I’d much rather be on the campaign stand than anywhere else. Tara from the Young Liberals, the “Julis”, in an interview.


A Spy – Zoé von Finck, FDP

Zoé von Finck stalks passers-by for the FDP. The aim – to spy on their mobile phones. The FDP wants to draw attention to the fact that many of them do not adequately protect their data.

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The campaign team wants to do a lot of things differently and scores points with unusual stunts. They want to get away from the image of being a party for the well-off. But of course, the FDP does not want to abandon the classic campaign stands in the streets with flyers and printed information.

At any rate, Tara, Florence and Zoé have given their all for their party this Sunday in Berlin. Maybe it has not been in vain, either – according to the latest polls, the Free Democrats are likely to regain some seats in the Bundestag.


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The Social Democratic Party of Germany

The election campaign has not yet entered its hot phase – but temperatures are high on this summer day in Berlin. That is why the SPD from the district of Charlottenburg-Wilmersdorf has thought up something special – ice cream for all. The party’s campaigners are riding on bikes through the district, dishing out ice cream.

Vanilla or cream? “Cream, of course,” says a woman passing by. “Campaigning with ice cream helps us to get into conversation with people much more easily and that’s good,” says one of the campaigners. And what do you know, while her party colleague hands out tubs of ice cream over his mobile counter, telling people, “Once you’ve licked it, you’ll love it”, the other campaigner chats with the passers-by.
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Been with them for 25 years – Simon Vaut, SPD

Simon Vaut has been a party member for almost a quarter of a century. On his 16th birthday, Simon Vaut joined the SPD, “I come from a social-democratic family. My father was a bricklayer, he then retrained to become a teacher and headmaster, always a very committed SPD member. I work in the German Federal Foreign Office where I am a speech writer. Hardly any of my friends have any allegiance to a party. I think it is also OK if you decide who you’re going to vote for from one election to the next.”

Spoilt for Choice

“I’d rather not,” “We’ll see,” “It is hard”. Many are still undecided, which party they should choose. Might the SPD approach of seducing people with a tub of refreshing ice cream change that on this sunny Saturday afternoon?

For Six Weeks ...

... that is how long this young election campaigner has been a party member. After completing her bachelor thesis, she wrote to the SPD asking whether she could help with the election campaign. They said yes!


The SPD

The Social Democratic Party of Germany can look back over more than 150 years of history. Their basic values are freedom, justice and solidarity. The SPD became the strongest party nationwide for the first time in the 1970s. It was represented in different government coalitions, and for a total of 20 years the Federal Chancellor was an SPD man.


Campaigning with the SPD

The Ice Cream Strategy in Pictures.

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The SPD’s election campaign team is very much a mixed bunch today. One has been a party member for 25 years, another only for six weeks. But they have the same goal – getting people to vote for the SPD.

What the passers-by will vote for? Many are still undecided. But the action with the ice cream was a hit. “Cool”, “winning”, "down-to-earth" was the verdict.
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The Christian Democratic Union

The election campaign is their full-time job. The members of the Berlin-Spandau Junge Union (Young Conservatives section of the CDU) are giving their all at the moment for “Our Kai.” On this Friday, too, they met at 9 am in the election campaign centre in the Berlin district of Spandau to discuss the current situation.

Then they swarmed out into the western part of Berlin, knocking on every door to convince people about “Their Kai”. Then, in the afternoon, more Junge Union colleagues take to the streets. In Spandau’s old town they distribute jute bags. Most people are enthusiastic and go directly to the group dressed in dark blue T-shirts: “I would also like one of those bags!” Shortly afterwards they have to bring in new supplies
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Leon Hanschmann, CDU

“Now we’re doing a Double Whopper”, Leon Hanschmann laughs. The 18-year-old is chairman of the student section of the CDU in Berlin-Spandau. It is not a hamburger, however, that Leon is talking about on this Friday afternoon in the west of the city. Together with Max Grüninger, the chairman of the Junge Union, and Dion Porth, the treasurer, Leon is out placarding election posters. One at the front, one at the back. A double whopper, so to speak. The guys have been placarding for two weeks, sometimes through the night till five o’clock in the morning. Today, they are hanging the last of a total of 5,000 posters in a quiet residential district of Spandau.

The CDU

The CDU – the Christian Democratic Union of Germany – is one of the two major established parties in Germany. The CDU is politically centre-right, it stands for traditional Christian values such as family and marriage. The German Chancellor Angela Merkel is a member of the CDU.

Out doing some re-placarding

Actually, the election placards have been up for quite a while. But they have to be renewed every now and then. Is placarding fun? Click here!

Nailing voters with jute bags

The Junge Union uses practical fabric bags with the image of their candidate printed on them. Would you like to know what they have experienced while out campaigning? Click here!




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The last stop is in the old, historical district of Spandau. Natascha, Max, Dion, Leon and their colleagues set up their wares on the market square: a table with a blue umbrella, a few cube seats and a flag with the face of the top candidate on it.

They’ll be distributing jute bags here until eight o'clock in the evening. Ten to twelve hours a day for the CDU, this is not a rarity during the election campaign.

 

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Bündnis 90/Die Grünen

When Leander Hirschsteiner approaches people passing by his information stand, they are first and foremost surprised. A charming 18-year-old with a winning smile who is a member of a party? That destroys a certain image that some people have, says Leander Hirschsteiner – namely that politics is a thing that only 50-year-olds get into.

For a year and a half he has been a member of Die Grünen and their youth organisation, Grüne Jugend (Green Youth). Two or three times a month he takes part in the election campaign in Munich. It is actually “less stressful than I imagined”. 2017 is his first Bundestag election campaign – due to his age, of course.

With bicycles and sunflowers – how Die Grünen are campaigning for votes this year.








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Flower Power

Where do they get all their sunflowers from?

Bündnis 90 / Die Grünen

Wearing sneakers for the swearing-in ceremony or knitting during plenary sessions – when Die Grünen were founded in 1979, they certainly gave the party landscape in Germany a good shake-up. They were mainly concerned with environmental protection, peace and equality. Today, they and the issues they focused on have become part of mainstream politics. In 1993 the West German Greens joined forces with the East German Green Party, Bündnis 90. Since then they have been known as Bündnis 90 / Die Grünen.
The party has two chairpersons – the condition is that at least one of them has to be a woman.

Campaigning on three wheels

Since this summer the Munich branch of Die Grünen have a new member in their electoral campaign team – the Green Info-Bike. The e-bike can be loaded up with all their information materials – and has also been well received by passers-by.

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All the sunflowers have been distributed. Die Grünen get their Info-Bike-cum-information stand ready for the off: they stow away the brochures, fold in the sunshade and release the brakes.

This time, Leander Hirschsteiner rides the bike home to his house. Next week, he’ll ride it to another Die Grünen event in the east of Munich.

Leaving a lasting impression on people and conveying a positive picture of the Greens and of politics at all – if we manage to do this, says Leander Hirschsteiner, then it was a successful day in the campaign of Die Grünen.


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Outro

Will this street campaigning deliver the desired results for the parties – and for their campaigners?

We will find out on September 24th. That is when Germany will elect a new federal government. And the posters and information stands will then disappear from the streets.

Until the next election.


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Impressum

Concept:
Jakob Rondthaler, Ute Hamm,  Vanessa Klüber, Ula Brunner

Multimedia reporter:
Vanessa Klüber, Mara Nolte

Texts, pictures, videos:
Vanessa Klüber, Mara Nolte, Ula Brunner, Jakob Rondthaler, Ute Hamm

Editors:
Ula Brunner, Ute Hamm, Jakob Rondthaler

Translation:
Paul McCarthy

Production:
redaktion.brunner

© 2017 Goethe Institut
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CSU - Plakatieren

The Zehetmayrhof farm is located about half an hour from Munich. The new CSU campaign posters have been stored there – now they are going to be pasted!
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What sticks best? What is the best mix of water and paste? Should more wood glue be added to the bucket? Mixing the perfect paste is a science in itself, because the paste not only has to stick, but also has to make the posters weatherproof.
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Klar für Stabilität” (A clear choice for stability), this is the slogan for the CSU, working together with Chancellor Merkel. The posters themselves should also project stability – they stick best if they have been soaked in water beforehand.
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The team mounts the posters on home-made wooden frames, making sure they fit exactly and have no creases – every move is perfectly orchestrated.
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The work is done! Instead of a beer to celebrate, there is a photo for Facebook. The election campaigners are on first-name terms with their posters: “Angie”, “Horst” – but the one person they have placarded most is their top candidate, Andreas Lenz, their “Andi”.
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On one of the following days – the posters have dried. Now they are to be placed in position in the surrounding villages, on streets, near schools and railway stations – everywhere where a lot of people pass by.
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It's good to be quick, however, because the best places are also popular with the other parties. Posters may not be placed everywhere. For example, it is not allowed to place them on traffic signs.
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The campaigners note down exactly where they have put up posters. They check again and again, whether posters have to be renewed. And after the election they collect all the posters again.
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Benedikt Weber

To run for the Bundestag? Maybe one day. At the moment, Benedikt Weber's commitment is voluntary - in the CSU’s local branch in Vaterstetten and on the local council. He used to be involved in the sports club and the fire brigade - “and somehow you just become part of it”. It is a pity that many people of his age are in fact interested in politics, but they do not get involved. The local level is where you can really get things moving.

And, of course, he is active in the Bundestag election campaign - he not only helps with the pasting of the posters, but also works on the information stands and when the CSU goes canvassing from house to house. This is not only my duty, but also my conviction and “has something to do with support,” says Benedikt Weber who is a friend of the Bundestag candidate, Andreas Lenz.






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On their information stand Die Linke has a brochure for almost every topic, as well as a lot of pens, badges, eyeglass lens cloths, and other little things that show they are not afraid to use plays on words to laugh at themselves. For example, there are handkerchiefs for “red noses” and lollipops for “word-of-mouth propaganda”.
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Personen Die Linke

Die Linke campaigners often have to deal with a number of prejudices at their information stand. Some passers-by today rebuff them with comments like, “I know who I am going to vote for – and it’s definitely not you”.

Andreas Janning gets into conversation with others and discusses foreign policy, education, high rents and low wages with them. Some even come of their own accord to Ellen Keller’s information stand.
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On this particular day, Nicole Gohlke is also present – she has been an MP in the Bundestag since 2009. Walter Schoofs can still remember the expression on her face when the election results were announced – “delighted, but also quite surprised”.

Nicole Gohlke is also running again this year. The campaigners are optimistic. For not only the issues of migration and security are causing people a lot of concern, but also “their” issue, social justice, is dear to many people with whom they have spoken today.



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Die SPD will das Eis brechen

Tim Renner and his fellow campaigners are out on their ice-cream bike in the middle of Charlottenburg-Wilmersdorf in Berlin. “Here, the people are not so much frustrated, but more annoyed. You can still, however, make an annoyed person smile, if need be, and get them involved in a discussion.”


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The mobile ice-cream bike on the ride to a nice little park in the city.


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On Prager Platz in Berlin-Wilmersdorf the roses are in bloom in the radiant red of the SPD. But here too, the SPD has to fight to win over voters.

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This gentleman has been discussing things with the candidate Tim Renner for a very long time. At the end of the conversation, he accepts an ice cream, but is still very sceptical about the SPD.

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Nevertheless the campaigners are mostly in a good mood. This young woman has only been in the party for six weeks. 

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Vanilla or cream? Many passers-by are still undecided what they will vote for. But the action with the ice cream was a hit.

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Since their beginnings Die Grünen have, of course, changed, but their symbol remains the same – the sunflower. It is symbolic of one of the main concerns of Die Grünen, environmental protection.

It can be seen everywhere: as a logo on their sunshade, on their leaflets, on their info-bike stand – and today they even have fresh, real sunflowers, straight from the field for the election campaign.

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This sunflower field is located on the edge of Riem park in Munich. Margarete Bause, the party’s parliamentary candidate for Munich-East, has leased a plot of land there this year.

She and her campaign team sowed sunflower seeds there in the spring, to be then used as give-aways later during the election campaign – “ecological, organic, clean, home-made”, as she says.

The sunflowers are a hit with the passers-by – by the way, with the men, too!
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“Campaigning with ice cream helps us to get into conversation with people much more easily and that’s good.”

“Why I am doing this? Actually, I had always talked to friends about it, about changing things to make a difference. But we only talked about it and that really bothered me. I wanted to actively do something."

“And what the SPD stands for fits in best with my own ideas."

“Refugees, for example, are an important issue. Here, too little has been done. There is a lot of money thrown at the problem, but nobody actually pays attention to what it is used for."



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The AfD campaigning on the north-eastern outskirts of Berlin, in a place called Buch. It is there ...
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... that they have posted a team of eight campaigners. “We are often attacked when working on the stand, that’s why we need a lot of people,” says Herbert Mohr, the AfD’s health policy spokesperson. He hopes to be elected to the Bundestag. 


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The AfD has a classical approach to campaigning with a stand and flyers.

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But their approach to issues, posted here on a lorry, is often radical and provocative.

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On this Saturday morning things remain very quiet. Only a few people stop at the AfD stand.



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Press Officer, Ronald Gläser (right), is convinced that roses are always a hit – at least with the ladies.

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And he might well be right. This lady smiles as she takes an AfD flyer.

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Many of the people that stop at the AfD stand this Saturday have had roots in Berlin-Buch for a long time. Some of them are frustrated and furious and give vent to their anger at the stand.


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Wähler mit Jute-Beuteln eintüten

“So let’s get rid of a few of these bags.” In the afternoon the Junge Union is out on the streets, drumming up support for their candidate. Election advertising goes hand in hand with having a clear conscience – the face of “Our Kai” is printed on the jute bags.

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There are also people who come and say, “I am not going to vote for your party, but I wouldn’t mind having one of your bags.”

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“No matter how you see it, the bag makes people feel good,” says Max Grüninger, Chairman of the Junge Union in Spandau. “The SPD is only handing out ballpoint pens …”

Max, born and bred in Spandau, has been a member of the Junge Union since 2013. If it was up to him, he would never leave the outskirts of Berlin at all. Even if he wants to party, he does not go into the “hip” Berlin districts of Kreuzberg or Neukölln, let alone want to live in one of them, “It’s much nicer here amidst all this idyllic greenery.”


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When Max offers a bag to a woman to, she rejects it energetically. Walking away from the stand, she contemptuously utters “Scheiß CDU” (the CDU are shit). Max shakes his head, “We have to deal with that sort of thing, too, but it doesn’t happen very often.”

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Natascha Böllersen is 19 and is training to become a geriatric nurse. she spends all of her spare time at the moment campaigning for the CDU. “During the election campaign I do things for the party every day, even after work. I’m mostly the only girl, the guys are really nice and I really enjoy spending time with them.”

Natascha has not set her sights on making a career in politics. “The Junge Union is enough for me at the moment.”

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Olaf Busch (left), was born in Berlin-Weißensee and has been in the AfD since 2015. “I come from a normal working-class family,” he says. “My mother was a waitress and my father was a foundry worker, later he became a glass and a building cleaner.”

“The truth is, when we lived in the GDR my family went though very difficult times, what with trying to flee and all that went with that. We went though the whole gamut. That is why I know the system and why I do not agree with this drifting to the left at all.”

“I want to be able to express my own opinion without being labelled a Nazi.” 

“People are afraid to face up to other arguments. It does not mean that we are always 100% right, but that's why certain things just have to be discussed.”


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The FDP is currently known in Berlin mainly as the party that wants to prevent the closure of Tegel airport. For once, however, their street campaign is not focusing on Tegel, but ...

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...on data protection. An FDP group from the Berlin district of Mitte are discussing, huddled together under their umbrella, because it has started to rain. When it stops, ...


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... the team spreads out across Alexanderplatz to find “victims” for their street campaign. 




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They discover two men using their smart phones and the FDP “spies” start to watch what they are doing very closely. Top candidate, Katharina Ziolkowski, then explains to the two men that it was an election campaign stunt.




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She also explains how data can be spied on, and that a lot of data is economically valuable. After the “sermon” comes the pleasant part. 


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The men are given small gifts. For example, a protective case for their credit cards. The idea is to prevent credit card data from being detected by hackers when it is being transmitted.

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The campaign stunts of the FDP attract attention from the media – whether they will attract voters is another question.




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Florence Mahwera erklärt, warum sie die FDP so toll findet.

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To run for the Bundestag? Maybe one day. At the moment, Benedikt Weber’s commitment is voluntary – in the CSU’s local branch in Vaterstetten and on the local council. He used to be involved in the sports club and the fire brigade – “and somehow you just become part of it”. It is a pity that many people of his age are in fact interested in politics, but they do not get involved. The local level is where you can really get things moving.

And, of course, he is active in the Bundestag election campaign – he not only helps with the pasting of the posters, but also works on the information stands and when the CSU goes canvassing from house to house. This is not only my duty, but also my conviction and “has something to do with support,” says Benedikt Weber who is a friend of the Bundestag candidate, Andreas Lenz.


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Kapitel 2 Kleistern für die Kanzlerin

Pasting Posters for the Chancellor

Kapitel 3 Die Linke

The Urge to Discuss

Kapitel 5 The Free Democrats

On a Secret Mission

Kapitel 6 The Social Democratic Party of Germany

Breaking the Ice with Ice Cream

Kapitel 7 The Christian Democratic Union

Everything for “Our Kai”

Kapitel 8 Bündnis 90/Die Grünen

Say it with flowers

Kapitel 10 Impressum

Impressum

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